Young People and other ‘hard to reach’ groups:
CYL has developed many approaches with the aim of overcoming barriers to access so-called ‘hard to reach’ groups using targeted youth support programmes, marketing campaigns, outreach and alternative activities. These expertise’s have been successfully applied to our services and proven effective in attracting young people who have traditionally shied away from other initiatives. Through our work with celebrities, popular artists and respected community figures, we have gained the trust of young people in many disadvantaged areas.
Equality and diversity:
CYL’s record on diversity issues is exemplary. This competence and our experience both feed the development and delivery of our services to ensure they meet the needs of a diverse young population. It’s CYL’s cultural awareness that distinguishes us from many others. Enriched by the rich ethnic diversity of our staff at all levels ranging from the Chairman to the Youth Management Committee through to volunteers. Systems and processes are in place across the organisation to ensure this informs our recruitment, induction, training and working practices of our staff. CYL’s approach is informed by the steady flow of volunteers and local people into our organisation. Our diverse staff bring with them the richness of various experiences, knowledge and passion that comes from people who really care about the communities where they live.
Resource Design and Production:
CYL has worked with The Digital Holdings to create and produce resources such as flyers, posters and other promotional materials for events held by organisations including Lewisham, Lambeth and Southwark councils. Alongside our own projects, marketing and recruitment drives over the last few years.